Business Environment Syllabus Notes for Lucknow University (LU) BBA Semester Exams | lunotes.in
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📘 UNIT I
Meaning, Definition and Significance of Business Environment
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Environmental Matrix
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Factors affecting Business Environment: Micro and Macro environment
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Environment scanning techniques: SWOT, ETOP with practical examples
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Porter’s Five Force Model
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📙 UNIT II
Economic Systems: Capitalism, Socialism, Mixed Economy – Public Sector and Private Sector
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Features of Indian Economy: Primary, Secondary and Tertiary Sectors
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Relationship between Government and Business
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Public, Private and Co-operative sectors: meaning, role and importance
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📗 UNIT III
National Income and its aggregates
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Industrial Policy – Overview and Role
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Liberalization, Privatization and Globalization
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Trade Cycle
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Inflation Analysis
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📕 UNIT IV
Role of Government in Regulation and Development of Business
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Monetary and Fiscal Policy
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Overview of International Business Environment
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WTO – Objectives and role in international trade
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