Marketing Management Full Syllabus For Sem 1 | Lucknow University MBA
Hey, Lucknow University MBA students!
“Marketing Management” (Code: IMS(CC)-104) is one of the most dynamic subjects in your MBA journey. It goes beyond simple selling; it teaches you how to create value, understand customer needs, and position a brand in a competitive market.
We’ve organized the complete NEP syllabus into easy-to-understand notes. From analyzing market trends with the BCG Matrix to designing pricing strategies, everything is covered here. Just click on your desired topic below to access the notes!
Unit 1: Introduction to Marketing Concepts
This unit lays the foundation, explaining what marketing really is and how companies create value for customers.
Meaning, Scope, Nature, Importance of Marketing
[View Notes]Recent Trends & Challenges in Marketing
[View Notes]Core Concepts of Marketing
[View Notes]Company’s Orientations towards the Marketplace (Production to Holistic)
[View Notes]Concept of Value, Value Creation, and Delivery
[View Notes]
Unit 2: Marketing Strategy & STP
This unit focuses on strategic planning—how to categorize your products and finding your specific target audience.
Marketing Plan and Strategy
[View Notes]Ansoff Market Expansion Grid
[View Notes]BCG Matrix (Boston Consulting Group Matrix)
[View Notes]Role of Technology in Marketing
[View Notes]Environmental Variables of Marketing
[View Notes]Market Segmentation & Bases for Segmentation
[View Notes]Market Targeting & Developing Positioning Strategy
[View Notes]
Unit 3: Product & Pricing Strategies
This unit dives into the product lifecycle and the complex art of setting the right price.
Consumer and Business Markets
[View Notes]Product Classification
[View Notes]Product Life Cycle – Stages and Strategies
[View Notes]
Product Differentiation
[View Notes]Developing Pricing Strategies and Programs
[View Notes]Adapting the Price & Pricing Techniques for Promotion
[View Notes]Responding to Price Changes
[View Notes]
Unit 4: Channels & Competition
This unit explains how products actually reach the customer (distribution) and how to handle market rivals.
Dealing with Competition
[View Notes]Role of Marketing Channels
[View Notes]Channel Levels
[View Notes]Channel Design Decision and Managing Channel Conflict
[View Notes]
Unit 5: Marketing Communication
The final unit covers how companies talk to customers—through ads, PR, and modern viral methods.
Characteristics of Marketing Communication Mix
[View Notes]Integrated Marketing Communication (IMC)
[View Notes]Macro Models of Communication
[View Notes]Micro Models of Consumer Response
[View Notes]Communication Objectives
[View Notes]Personal and Non-Personal Communication Channels
[View Notes]New Forms of Communication (Viral, Experiential Marketing)
[View Notes]Marketing Control & Emerging Trends
[View Notes]
📚 Keep Studying!
We hope these Marketing Management notes help you master the art of value creation. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!
[Link to MBA Principles of Management Notes]
[Link to MBA Quantitative Techniques Notes]
[Link to MBA Financial Accounting Notes]
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