Top 6 Pricing Policies 

➤ 1. Penetration Pricing

Definition: A low price is set for a new product to quickly attract buyers and gain market share.

Example: Jio launched with free data and very cheap plans.

➤ 2. Skimming Pricing

Definition: A high price is charged first, especially for new or unique products, and lowered later.

Example: New smartphones or TVs often launch at high prices and drop later.

➤ 3. Psychological Pricing

Definition: Setting prices like ₹99 or ₹199 to make the customer feel it’s cheaper.

Example: A product priced at ₹99 instead of ₹100.

➤ 4. Bundle Pricing

Definition: Offering multiple products together at a lower price than if bought separately.

Example: Combo meals in restaurants or software packages.

➤ 5. Competitive Pricing

Definition: Prices are set based on what competitors are charging.

Example: Cola companies like Pepsi and Coca-Cola keep prices similar.

➤ 6. Cost-Plus Pricing

Definition: Final price = Cost of production + a fixed profit.

Example: If cost is ₹100 and profit margin is ₹20 → price = ₹120.