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Lucknow University BBA Notes – All Semesters

Rashtra Gaurav For Lucknow University 2025 (Compulsory)

Lucknow University MBA Notes – All Semesters

BBA LU Semester 1 Links–

Business Communication – BBA Semester 1

Computer & IT Applications – BBA Semester 1

Personality Development & Grooming – BBA Semester 1

Principles of Management – BBA Semester 1

Financial Management and Accounting – BBA Semester 1

BBA LU Semester 3 Links–

Marketing Management – BBA Semester 3

Operations Management – BBA Semester 3

Human Resource Management – BBA Semester 3

Marketing Management – BBA Semester 3

Interview Preparation & Planning – BBA Semester 3

Latest Study Materials –

Sales Promotion & Advertising : Meaning, Tools, Objectives Media, Creation & Agencies

This guide covers objectives Sales Promotion, Tools of Sales Promotion, Consumer Promotion Methods, Dealer Learn the art of Advertising. , media types (Print, Outdoor, Digital), how to create an effective…

Marketing Research Methods, Process & Analysis

Marketing Research for your BBA/MBA. This guide covers the 6-step research process, 3 types of research (Exploratory, Descriptive, Causal), and key data collection methods.

What is Branding, Packaging & Trademarks? Marketing Management

Master Branding for your BBA/MBA. This guide covers Brand Identity, Brand Equity (Aaker's Model), Branding Strategies (Line, Range, Umbrella), Packaging, and Trademarks.

Product Management: Planning, Mix, Product line, Product Improvement & Life Cycle

Master product management with this complete BBA/MBA guide. Learn about product mix, product line decisions, new product development (NPD), and the product life cycle (PLC).

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