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Lucknow University BBA Notes – All Semesters

Rashtra Gaurav For Lucknow University 2025 (Compulsory)

Lucknow University MBA Notes – All Semesters

BBA LU Semester 1 Links–

Business Communication – BBA Semester 1

Computer & IT Applications – BBA Semester 1

Personality Development & Grooming – BBA Semester 1

Principles of Management – BBA Semester 1

Financial Management and Accounting – BBA Semester 1

BBA LU Semester 3 Links–

Marketing Management – BBA Semester 3

Operations Management – BBA Semester 3

Human Resource Management – BBA Semester 3

Marketing Management – BBA Semester 3

Interview Preparation & Planning – BBA Semester 3

Latest Study Materials –

Motivation & Perception in Consumer Behavior

The psychology behind buying. This guide covers Maslow’s Need Hierarchy, the difference between Needs/Wants/Demands, Consumer Perception, and Motivational Research techniques.

Consumer Behavior its Process, 4 Factors & Markets

This guide covers consumer markets, the 5-step buying decision process, and the 4 key factors influencing consumer behavior (Cultural, Social, Personal, Psychological). Consumer Behavior for your MBA exams.

Functions of Materials Management: Scope & Objectives

Materials Management for Operations exams. This guide covers the definition, primary & secondary objectives, the Purchasing Cycle, Stores Management, and the concept of Integrated Materials Management.

Quality Management: TQM, ISO 9000 & Control Charts

Quality Management for Operations. This guide covers the difference between Quality Control and Inspection, Deming’s TQM, Cost of Quality, Six Sigma, and Statistical Quality Control (SQC) charts.

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