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Marketing Management Full Syllabus For Sem 1 | Lucknow University MBA

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Hey, Lucknow University MBA students!

“Marketing Management” (Code: IMS(CC)-104) is one of the most dynamic subjects in your MBA journey. It goes beyond simple selling; it teaches you how to create value, understand customer needs, and position a brand in a competitive market.

We’ve organized the complete NEP syllabus into easy-to-understand notes. From analyzing market trends with the BCG Matrix to designing pricing strategies, everything is covered here. Just click on your desired topic below to access the notes!

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Unit 1: Introduction to Marketing Concepts

This unit lays the foundation, explaining what marketing really is and how companies create value for customers.

  • Meaning, Scope, Nature, Importance of Marketing [View Notes]

  • Recent Trends & Challenges in Marketing [View Notes]

  • Core Concepts of Marketing [View Notes]

  • Company’s Orientations towards the Marketplace (Production to Holistic) [View Notes]

  • Concept of Value, Value Creation, and Delivery [View Notes]

Unit 2: Marketing Strategy & STP

This unit focuses on strategic planning—how to categorize your products and finding your specific target audience.

  • Marketing Plan and Strategy [View Notes]

  • Ansoff Market Expansion Grid [View Notes]

  • BCG Matrix (Boston Consulting Group Matrix) [View Notes]

  • Role of Technology in Marketing [View Notes]

  • Environmental Variables of Marketing [View Notes]

  • Market Segmentation & Bases for Segmentation [View Notes]

  • Market Targeting & Developing Positioning Strategy [View Notes]

Unit 3: Product & Pricing Strategies

This unit dives into the product lifecycle and the complex art of setting the right price.

    • Consumer and Business Markets [View Notes]

    • Product Classification [View Notes]

    • Product Life Cycle – Stages and Strategies [View Notes]

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  • Product Differentiation [View Notes]

  • Developing Pricing Strategies and Programs [View Notes]

  • Adapting the Price & Pricing Techniques for Promotion [View Notes]

  • Responding to Price Changes [View Notes]

Unit 4: Channels & Competition

This unit explains how products actually reach the customer (distribution) and how to handle market rivals.

  • Dealing with Competition [View Notes]

  • Role of Marketing Channels [View Notes]

  • Channel Levels [View Notes]

  • Channel Design Decision and Managing Channel Conflict [View Notes]

Unit 5: Marketing Communication

The final unit covers how companies talk to customers—through ads, PR, and modern viral methods.

  • Characteristics of Marketing Communication Mix [View Notes]

  • Integrated Marketing Communication (IMC) [View Notes]

  • Macro Models of Communication [View Notes]

  • Micro Models of Consumer Response [View Notes]

  • Communication Objectives [View Notes]

  • Personal and Non-Personal Communication Channels [View Notes]

  • New Forms of Communication (Viral, Experiential Marketing) [View Notes]

  • Marketing Control & Emerging Trends [View Notes]

📚 Keep Studying!

We hope these Marketing Management notes help you master the art of value creation. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Principles of Management Notes]

  • [Link to MBA Quantitative Techniques Notes]

  • [Link to MBA Financial Accounting Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.

Financial & Management Accounting Lucknow University Solved Numerical | MBA Sem 1

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Hey, Lucknow University MBA students!

“Financial and Management Accounting” (Code: IMS(CC)-103) is the language of business. Whether you want to be a CEO, an entrepreneur, or a marketing head, you need to understand how to read a balance sheet and how to use costs to make decisions.

We’ve organized the complete NEP syllabus into easy-to-understand notes, bridging the gap between financial reporting and managerial decision-making. Just click on your desired topic below to access the notes!

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Unit 1: Foundations of Accounting

 

This unit establishes the ground rules of accounting, including the standards used globally and the ethical responsibilities of accountants.

  • Introduction to Accounting: Concepts, Purpose, Scope & Limitations [View Notes]

  • Users of Accounting Information [View Notes]

  • Generally Accepted Accounting Principles (GAAP) [View Notes]

  • Accounting Standards (AS) & IFRS (Need and Significance) [View Notes]

  • Ethical Dimensions in Reporting of Accounting Information [View Notes]

 

Unit 2: Financial Statements & Analysis

 

This unit focuses on the “scorecards” of a business—the P&L and Balance Sheet—and how to analyze them to judge a company’s health.

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  • Preparation of Income Statements (Profit & Loss) [View Notes]

  • Preparation of Balance Sheet [View Notes]

  • Contents of Corporate Annual Reports [View Notes]

  • Financial Statement Analysis: Ratio Analysis [View Notes]

  • Financial Statement Analysis: Trend Analysis [View Notes]

 

Unit 3: Cash Flow Statement

 

Cash is king. This unit covers how to track the movement of cash in and out of a business using both methods.

  • Preparation of Cash Flow Statement: Direct Method (Operating, Investing, Financing) [View Notes]

  • Preparation of Cash Flow Statement: Indirect Method [View Notes]

  • Reconciliation of Net Income to Net Cash Provided by Operations [View Notes]

 

Unit 4: Costing Techniques

 

This unit shifts to “Management Accounting,” focusing on internal costs and using techniques like Marginal Costing for decision-making.

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  • Introduction to Costs and Costs Behaviour [View Notes]

  • Absorption Costing vs. Marginal Costing [View Notes]

  • Applications of Marginal Costing Techniques in Managerial Decision Making [View Notes]

 

Unit 5: Planning, Control & Budgets

 

The final unit covers how managers plan for the future using budgets and control performance using variance analysis.

  • Budgets and Budgetary Control [View Notes]

  • Types of Budgets: Operating & Financial Budgets [View Notes]

  • Flexible Budgeting, Rolling Budget, and Zero-Based Budgeting (ZBB) [View Notes]

  • Variance Analysis [View Notes]

  • Management Control System and Responsibility Accounting [View Notes]

 

📚 Keep Studying!

 

We hope these Accounting notes help you master the numbers game. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Principles of Management Notes]

  • [Link to MBA Quantitative Techniques Notes]

  • [Link to MBA Managerial Economics Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.