Menu

IMS(CC)-104

Marketing Management Full Syllabus For Sem 1 | Lucknow University MBA

, , , , , , , , , 0

Hey, Lucknow University MBA students!

“Marketing Management” (Code: IMS(CC)-104) is one of the most dynamic subjects in your MBA journey. It goes beyond simple selling; it teaches you how to create value, understand customer needs, and position a brand in a competitive market.

We’ve organized the complete NEP syllabus into easy-to-understand notes. From analyzing market trends with the BCG Matrix to designing pricing strategies, everything is covered here. Just click on your desired topic below to access the notes!

Shutterstock

Unit 1: Introduction to Marketing Concepts

This unit lays the foundation, explaining what marketing really is and how companies create value for customers.

  • Meaning, Scope, Nature, Importance of Marketing [View Notes]

  • Recent Trends & Challenges in Marketing [View Notes]

  • Core Concepts of Marketing [View Notes]

  • Company’s Orientations towards the Marketplace (Production to Holistic) [View Notes]

  • Concept of Value, Value Creation, and Delivery [View Notes]

Unit 2: Marketing Strategy & STP

This unit focuses on strategic planning—how to categorize your products and finding your specific target audience.

  • Marketing Plan and Strategy [View Notes]

  • Ansoff Market Expansion Grid [View Notes]

  • BCG Matrix (Boston Consulting Group Matrix) [View Notes]

  • Role of Technology in Marketing [View Notes]

  • Environmental Variables of Marketing [View Notes]

  • Market Segmentation & Bases for Segmentation [View Notes]

  • Market Targeting & Developing Positioning Strategy [View Notes]

Unit 3: Product & Pricing Strategies

This unit dives into the product lifecycle and the complex art of setting the right price.

    • Consumer and Business Markets [View Notes]

    • Product Classification [View Notes]

    • Product Life Cycle – Stages and Strategies [View Notes]

Shutterstock
Explore

  • Product Differentiation [View Notes]

  • Developing Pricing Strategies and Programs [View Notes]

  • Adapting the Price & Pricing Techniques for Promotion [View Notes]

  • Responding to Price Changes [View Notes]

Unit 4: Channels & Competition

This unit explains how products actually reach the customer (distribution) and how to handle market rivals.

  • Dealing with Competition [View Notes]

  • Role of Marketing Channels [View Notes]

  • Channel Levels [View Notes]

  • Channel Design Decision and Managing Channel Conflict [View Notes]

Unit 5: Marketing Communication

The final unit covers how companies talk to customers—through ads, PR, and modern viral methods.

  • Characteristics of Marketing Communication Mix [View Notes]

  • Integrated Marketing Communication (IMC) [View Notes]

  • Macro Models of Communication [View Notes]

  • Micro Models of Consumer Response [View Notes]

  • Communication Objectives [View Notes]

  • Personal and Non-Personal Communication Channels [View Notes]

  • New Forms of Communication (Viral, Experiential Marketing) [View Notes]

  • Marketing Control & Emerging Trends [View Notes]

📚 Keep Studying!

We hope these Marketing Management notes help you master the art of value creation. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Principles of Management Notes]

  • [Link to MBA Quantitative Techniques Notes]

  • [Link to MBA Financial Accounting Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.

Financial & Management Accounting Lucknow University Solved Numerical | MBA Sem 1

, , , , , , , , , , 0

Hey, Lucknow University MBA students!

“Financial and Management Accounting” (Code: IMS(CC)-103) is the language of business. Whether you want to be a CEO, an entrepreneur, or a marketing head, you need to understand how to read a balance sheet and how to use costs to make decisions.

We’ve organized the complete NEP syllabus into easy-to-understand notes, bridging the gap between financial reporting and managerial decision-making. Just click on your desired topic below to access the notes!

Getty Images

 

Unit 1: Foundations of Accounting

 

This unit establishes the ground rules of accounting, including the standards used globally and the ethical responsibilities of accountants.

  • Introduction to Accounting: Concepts, Purpose, Scope & Limitations [View Notes]

  • Users of Accounting Information [View Notes]

  • Generally Accepted Accounting Principles (GAAP) [View Notes]

  • Accounting Standards (AS) & IFRS (Need and Significance) [View Notes]

  • Ethical Dimensions in Reporting of Accounting Information [View Notes]

 

Unit 2: Financial Statements & Analysis

 

This unit focuses on the “scorecards” of a business—the P&L and Balance Sheet—and how to analyze them to judge a company’s health.

Shutterstock
Explore

  • Preparation of Income Statements (Profit & Loss) [View Notes]

  • Preparation of Balance Sheet [View Notes]

  • Contents of Corporate Annual Reports [View Notes]

  • Financial Statement Analysis: Ratio Analysis [View Notes]

  • Financial Statement Analysis: Trend Analysis [View Notes]

 

Unit 3: Cash Flow Statement

 

Cash is king. This unit covers how to track the movement of cash in and out of a business using both methods.

  • Preparation of Cash Flow Statement: Direct Method (Operating, Investing, Financing) [View Notes]

  • Preparation of Cash Flow Statement: Indirect Method [View Notes]

  • Reconciliation of Net Income to Net Cash Provided by Operations [View Notes]

 

Unit 4: Costing Techniques

 

This unit shifts to “Management Accounting,” focusing on internal costs and using techniques like Marginal Costing for decision-making.

Shutterstock

  • Introduction to Costs and Costs Behaviour [View Notes]

  • Absorption Costing vs. Marginal Costing [View Notes]

  • Applications of Marginal Costing Techniques in Managerial Decision Making [View Notes]

 

Unit 5: Planning, Control & Budgets

 

The final unit covers how managers plan for the future using budgets and control performance using variance analysis.

  • Budgets and Budgetary Control [View Notes]

  • Types of Budgets: Operating & Financial Budgets [View Notes]

  • Flexible Budgeting, Rolling Budget, and Zero-Based Budgeting (ZBB) [View Notes]

  • Variance Analysis [View Notes]

  • Management Control System and Responsibility Accounting [View Notes]

 

📚 Keep Studying!

 

We hope these Accounting notes help you master the numbers game. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Principles of Management Notes]

  • [Link to MBA Quantitative Techniques Notes]

  • [Link to MBA Managerial Economics Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.