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Marketing Management Full Syllabus For Sem 1 | Lucknow University MBA

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Hey, Lucknow University MBA students!

“Marketing Management” (Code: IMS(CC)-104) is one of the most dynamic subjects in your MBA journey. It goes beyond simple selling; it teaches you how to create value, understand customer needs, and position a brand in a competitive market.

We’ve organized the complete NEP syllabus into easy-to-understand notes. From analyzing market trends with the BCG Matrix to designing pricing strategies, everything is covered here. Just click on your desired topic below to access the notes!

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Unit 1: Introduction to Marketing Concepts

This unit lays the foundation, explaining what marketing really is and how companies create value for customers.

  • Meaning, Scope, Nature, Importance of Marketing [View Notes]

  • Recent Trends & Challenges in Marketing [View Notes]

  • Core Concepts of Marketing [View Notes]

  • Company’s Orientations towards the Marketplace (Production to Holistic) [View Notes]

  • Concept of Value, Value Creation, and Delivery [View Notes]

Unit 2: Marketing Strategy & STP

This unit focuses on strategic planning—how to categorize your products and finding your specific target audience.

  • Marketing Plan and Strategy [View Notes]

  • Ansoff Market Expansion Grid [View Notes]

  • BCG Matrix (Boston Consulting Group Matrix) [View Notes]

  • Role of Technology in Marketing [View Notes]

  • Environmental Variables of Marketing [View Notes]

  • Market Segmentation & Bases for Segmentation [View Notes]

  • Market Targeting & Developing Positioning Strategy [View Notes]

Unit 3: Product & Pricing Strategies

This unit dives into the product lifecycle and the complex art of setting the right price.

    • Consumer and Business Markets [View Notes]

    • Product Classification [View Notes]

    • Product Life Cycle – Stages and Strategies [View Notes]

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  • Product Differentiation [View Notes]

  • Developing Pricing Strategies and Programs [View Notes]

  • Adapting the Price & Pricing Techniques for Promotion [View Notes]

  • Responding to Price Changes [View Notes]

Unit 4: Channels & Competition

This unit explains how products actually reach the customer (distribution) and how to handle market rivals.

  • Dealing with Competition [View Notes]

  • Role of Marketing Channels [View Notes]

  • Channel Levels [View Notes]

  • Channel Design Decision and Managing Channel Conflict [View Notes]

Unit 5: Marketing Communication

The final unit covers how companies talk to customers—through ads, PR, and modern viral methods.

  • Characteristics of Marketing Communication Mix [View Notes]

  • Integrated Marketing Communication (IMC) [View Notes]

  • Macro Models of Communication [View Notes]

  • Micro Models of Consumer Response [View Notes]

  • Communication Objectives [View Notes]

  • Personal and Non-Personal Communication Channels [View Notes]

  • New Forms of Communication (Viral, Experiential Marketing) [View Notes]

  • Marketing Control & Emerging Trends [View Notes]

📚 Keep Studying!

We hope these Marketing Management notes help you master the art of value creation. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Principles of Management Notes]

  • [Link to MBA Quantitative Techniques Notes]

  • [Link to MBA Financial Accounting Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.

Managerial Economics Lucknow University Full Notes & Important Graphs | LU MBA Sem 1

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Hey, Lucknow University MBA students!

“Managerial Economics” (Code: IMS(CC)-105) bridges the gap between abstract economic theory and real-world business decisions. It helps you understand how market forces like demand, supply, and inflation impact the strategies of a firm.

We’ve organized the complete NEP syllabus into easy-to-understand notes. Whether you are studying elasticity or analyzing national income, everything is here. Just click on your desired topic below to access the notes!

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Unit 1: Foundations of Microeconomics

 

This unit covers the fundamental tools of economic analysis that managers use every day—demand, supply, and forecasting.

  • Nature and Scope of Managerial Economics [View Notes]

  • Demand-Supply Framework [View Notes]

  • Elasticity: Types and Applications [View Notes]

  • Demand Forecasting [View Notes]

  • Marginal Analysis and Optimization [View Notes]

 

Unit 2: Production & Cost Analysis

 

This unit focuses on the “supply side” of the business—how inputs are turned into outputs and the costs involved.

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  • Analysis of Production Function [View Notes]

  • Theory of Cost [View Notes]

  • Law of Variable Proportion [View Notes]

  • Laws of Returns to Scale [View Notes]

  • Economies of Scope & Optimal Combination of Inputs [View Notes]

 

Unit 3: Managerial Theories & Environment

 

This unit explores different theories about what a firm’s actual goals are (beyond just profit) and the economics of information.

  • Managerial Theories and Goal(s) of a Firm [View Notes]

  • Information Economics and its Business Applications [View Notes]

  • Environmental Economics [View Notes]

 

Unit 4: Market Structures & Strategy

 

This unit is crucial for strategy. It explains different market types (Monopoly, Perfect Competition, etc.) and how to price your products in each.

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  • Market Structures and Strategic Behavior of Firms [View Notes]

  • Pricing and Output Strategies in Different Market Structures [View Notes]

  • Price Discrimination [View Notes]

  • Game Theory Applications [View Notes]

 

Unit 5: Macroeconomics

 

The final unit looks at the “big picture”—how the national economy (inflation, GDP, government policy) affects business prospects.

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  • National Income Analysis [View Notes]

  • Theories of Inflation and Deflation [View Notes]

  • Theories of Business Cycles and Stabilization Policies [View Notes]

  • Monetary Policy [View Notes]

  • Fiscal Policy and the Budget [View Notes]

 

📚 Keep Studying!

 

We hope these Managerial Economics notes help you understand the market forces better. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Marketing Management Notes]

  • [Link to MBA Financial Accounting Notes]

  • [Link to MBA Principles of Management Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.

IT Skills (IMS) Full Syllabus & Notes | MBA Finance Sem 1 (LU)

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Hey, Lucknow University MBA students!

“Information Technology Skills” (Code: IMS(FNC)-111) is essential for the modern business executive. You can’t manage a business today without mastering the tools of the trade: Operating Systems, Networks, and the Microsoft Office Suite (Word, Excel, PowerPoint).

We’ve organized the complete NEP syllabus into easy-to-understand notes. Whether you are learning mail merge or advanced Excel formulas, everything is here. Just click on your desired topic below to access the notes!

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Unit 1: Computer Systems & Networking

This unit covers the hardware and theory behind how computers and networks function in a business environment.

  • Computer Systems: Introduction & Elements [View Notes]

  • Input, Output, and Storage Devices [View Notes]

  • Processing and CPUs [View Notes]

  • Operating System: Basics, Functions, and Types [View Notes]

  • Concepts of Networking and Data Communication [View Notes]

  • Basics and Features of Internet & Methods of Accessing [View Notes]

  • Handling Graphics and Multimedia [View Notes]

Unit 2: Text Processing (MS Word)

This unit focuses on professional documentation—formatting, referencing, and collaborating on reports.

  • Text Processing Software: Creating, Saving, Printing, and Editing [View Notes]

  • Presenting Information: Columns, Tables, Graphics, and Charts [View Notes]

  • Advanced Formatting: Table of Contents, Index, Bookmarks, Hyperlinks [View Notes]

  • References: Footnotes, Endnotes, and Bibliography [View Notes]

  • Mail Merge: Creating Form Letters, E-mail Messages, and Labels [View Notes]

  • Collaboration: Tracking Changes, Comments, Compare & Merge [View Notes]

  • Password Protection & Alternate Formats [View Notes]

Unit 3: Presentation Software (MS PowerPoint)

This unit teaches you how to create compelling visual presentations for business meetings.

  • Creating and Managing Slides and Presentations [View Notes]

  • Entering and Editing Content (Tables, Graphics) [View Notes]

  • Multimedia: Adding Sound and Animation [View Notes]

  • Reviewing, Preparing, and Delivering Presentation [View Notes]

  • Customizing and Sharing Presentations [View Notes]

Unit 4: Spreadsheet Essentials (MS Excel)

This unit introduces the basics of organizing data efficiently using spreadsheets.

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  • Creating Workbooks & Working with Data and Tables [View Notes]

  • Formatting and Changing Workbook Appearance [View Notes]

  • Managing, Hiding, Ordering, and Summarizing Data [View Notes]

  • Combining Data from Multiple Sources [View Notes]

  • Creating Charts and Graphs [View Notes]

Unit 5: Advanced Spreadsheet & Analysis

The final unit dives into calculation, automation, and using Excel for Business Intelligence (BI).

  • Performing Calculations using Formulas and Functions [View Notes]

  • Analyzing Alternate Data Sets (What-If Analysis) [View Notes]

  • Creating Dynamic Worksheets [View Notes]

  • Automating Repetitive Tasks (Macros) & Collaborative Working [View Notes]

  • Performing Business Intelligence Analysis [View Notes]

📚 Keep Studying!

We hope these IT Skills notes help you master the digital tools required for your MBA. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Quantitative Techniques Notes]

  • [Link to MBA Financial Accounting Notes]

  • [Link to MBA Marketing Management Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.

Financial & Management Accounting Lucknow University Solved Numerical | MBA Sem 1

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Hey, Lucknow University MBA students!

“Financial and Management Accounting” (Code: IMS(CC)-103) is the language of business. Whether you want to be a CEO, an entrepreneur, or a marketing head, you need to understand how to read a balance sheet and how to use costs to make decisions.

We’ve organized the complete NEP syllabus into easy-to-understand notes, bridging the gap between financial reporting and managerial decision-making. Just click on your desired topic below to access the notes!

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Unit 1: Foundations of Accounting

 

This unit establishes the ground rules of accounting, including the standards used globally and the ethical responsibilities of accountants.

  • Introduction to Accounting: Concepts, Purpose, Scope & Limitations [View Notes]

  • Users of Accounting Information [View Notes]

  • Generally Accepted Accounting Principles (GAAP) [View Notes]

  • Accounting Standards (AS) & IFRS (Need and Significance) [View Notes]

  • Ethical Dimensions in Reporting of Accounting Information [View Notes]

 

Unit 2: Financial Statements & Analysis

 

This unit focuses on the “scorecards” of a business—the P&L and Balance Sheet—and how to analyze them to judge a company’s health.

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  • Preparation of Income Statements (Profit & Loss) [View Notes]

  • Preparation of Balance Sheet [View Notes]

  • Contents of Corporate Annual Reports [View Notes]

  • Financial Statement Analysis: Ratio Analysis [View Notes]

  • Financial Statement Analysis: Trend Analysis [View Notes]

 

Unit 3: Cash Flow Statement

 

Cash is king. This unit covers how to track the movement of cash in and out of a business using both methods.

  • Preparation of Cash Flow Statement: Direct Method (Operating, Investing, Financing) [View Notes]

  • Preparation of Cash Flow Statement: Indirect Method [View Notes]

  • Reconciliation of Net Income to Net Cash Provided by Operations [View Notes]

 

Unit 4: Costing Techniques

 

This unit shifts to “Management Accounting,” focusing on internal costs and using techniques like Marginal Costing for decision-making.

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  • Introduction to Costs and Costs Behaviour [View Notes]

  • Absorption Costing vs. Marginal Costing [View Notes]

  • Applications of Marginal Costing Techniques in Managerial Decision Making [View Notes]

 

Unit 5: Planning, Control & Budgets

 

The final unit covers how managers plan for the future using budgets and control performance using variance analysis.

  • Budgets and Budgetary Control [View Notes]

  • Types of Budgets: Operating & Financial Budgets [View Notes]

  • Flexible Budgeting, Rolling Budget, and Zero-Based Budgeting (ZBB) [View Notes]

  • Variance Analysis [View Notes]

  • Management Control System and Responsibility Accounting [View Notes]

 

📚 Keep Studying!

 

We hope these Accounting notes help you master the numbers game. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Principles of Management Notes]

  • [Link to MBA Quantitative Techniques Notes]

  • [Link to MBA Managerial Economics Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.