Physical Distribution

October 10 2025

Marketing Management Notes BBA Semester 3 | Lucknow University NEP

LU Notes Admin BBA, MBA Advertising, Branding, Buying Motives, Channels of Distribution, Consumer Behaviour, Distribution Management, Integrated Marketing Communication, lu notes, lunotes, Market Segmentation, Marketing Communication, Marketing Concepts, Marketing Mix, Marketing of Services, Marketing Planning, Marketing Research Methods, Marketing Strategy, Marketing vs Selling, Modern Marketing, Motivational Research, Packaging, Physical Distribution, Price Strategies, Product Diversification, Product Improvement, Product Life Cycle, Product Line, Product Management, Product Mix, Product Planning, Product Pricing, Sales Force Management, Sales Performance Analysis, Sales Promotion, Trademarks 0

Hey, Lucknow University BBA Semester 3 Students!

“Marketing Management” is the soul of modern business. For those of you aspiring to build careers in Brand Management or Entrepreneurship, this is arguably the most important subject in your BBA journey. It moves beyond the old concept of “just selling” to the modern art of understanding consumer psychology, creating value, and building brands that last.

We’ve broken down the NEP syllabus into clear, actionable notes. From the famous “4 Ps” to understanding why customers buy what they buy, everything is covered here. Just click on the topics below to start mastering the market!

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Unit 1: Introduction & Marketing Strategy

This unit lays the foundation. You will learn the difference between simply selling a product and actually marketing it, along with how to segment a market to find your perfect customer.

Marketing vs. Selling: Concepts & Differences [View Notes]
Modern Marketing Concept & The Marketing Mix [View Notes]
Market Segmentation: Bases & Importance [View Notes]
Marketing Planning: Strategy & Approaches [View Notes]

Unit 2: Consumer Behaviour & Research

Why do people choose Coke over Pepsi? This unit dives into the psychology of the buyer and how companies research these hidden motives.

Consumer Behavior: Concept & Scope, Buying Motives & Factors Influencing Behavior [View Notes]
Motivational Research: Types & Nature [View Notes]
Marketing Research Methods [View Notes]
Introduction to Sales Promotion & Advertising [View Notes]

Unit 3: Product & Pricing Management

This unit focuses on the product itself—how to brand it, package it, and price it so that it sells effectively while making a profit.

- Product Policy, Product Mix & Product Line, Product Life Cycle (PLC): Stages & Strategies [View Notes]
- Branding, Trademarks & Packaging Decisions [View Notes]
- Product Diversification & Improvement [View Notes]
- Pricing Decisions: Objectives, Policies & Strategies [View Notes]

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Unit 4: Distribution & Communication

The final unit covers “Place” and “Promotion”—how to get the product to the customer and how to manage the sales team effectively.

Channels of Distribution: Functions & Factors [View Notes]
Physical Distribution Management [View Notes]
Sales Planning & Forecasting [View Notes]
Management of Sales Force & Performance Analysis [View Notes]
Marketing of Services [View Notes]
Integrated Marketing Communication (IMC) [View Notes]

📚 Keep Studying!

We hope these Marketing Management notes help you not just pass, but truly understand the market. LuNotes is committed to helping you succeed in your BBA. Don’t forget to check out our notes for your other Semester 3 subjects!

[Link to BBA Human Resource Management Notes]
[Link to BBA Operations Management Notes]
[Link to BBA Banking Operations Notes]

Found a mistake? Even the best brands have recalls! If you spot an error or a missing topic, please [click here to let us know].

By LuNotes – Your strategy for success in Lucknow University exams. ❤️