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Marketing Management Full Syllabus For Sem 1 | Lucknow University MBA

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Hey, Lucknow University MBA students!

“Marketing Management” (Code: IMS(CC)-104) is one of the most dynamic subjects in your MBA journey. It goes beyond simple selling; it teaches you how to create value, understand customer needs, and position a brand in a competitive market.

We’ve organized the complete NEP syllabus into easy-to-understand notes. From analyzing market trends with the BCG Matrix to designing pricing strategies, everything is covered here. Just click on your desired topic below to access the notes!

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Unit 1: Introduction to Marketing Concepts

This unit lays the foundation, explaining what marketing really is and how companies create value for customers.

  • Meaning, Scope, Nature, Importance of Marketing [View Notes]

  • Recent Trends & Challenges in Marketing [View Notes]

  • Core Concepts of Marketing [View Notes]

  • Company’s Orientations towards the Marketplace (Production to Holistic) [View Notes]

  • Concept of Value, Value Creation, and Delivery [View Notes]

Unit 2: Marketing Strategy & STP

This unit focuses on strategic planning—how to categorize your products and finding your specific target audience.

  • Marketing Plan and Strategy [View Notes]

  • Ansoff Market Expansion Grid [View Notes]

  • BCG Matrix (Boston Consulting Group Matrix) [View Notes]

  • Role of Technology in Marketing [View Notes]

  • Environmental Variables of Marketing [View Notes]

  • Market Segmentation & Bases for Segmentation [View Notes]

  • Market Targeting & Developing Positioning Strategy [View Notes]

Unit 3: Product & Pricing Strategies

This unit dives into the product lifecycle and the complex art of setting the right price.

    • Consumer and Business Markets [View Notes]

    • Product Classification [View Notes]

    • Product Life Cycle – Stages and Strategies [View Notes]

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  • Product Differentiation [View Notes]

  • Developing Pricing Strategies and Programs [View Notes]

  • Adapting the Price & Pricing Techniques for Promotion [View Notes]

  • Responding to Price Changes [View Notes]

Unit 4: Channels & Competition

This unit explains how products actually reach the customer (distribution) and how to handle market rivals.

  • Dealing with Competition [View Notes]

  • Role of Marketing Channels [View Notes]

  • Channel Levels [View Notes]

  • Channel Design Decision and Managing Channel Conflict [View Notes]

Unit 5: Marketing Communication

The final unit covers how companies talk to customers—through ads, PR, and modern viral methods.

  • Characteristics of Marketing Communication Mix [View Notes]

  • Integrated Marketing Communication (IMC) [View Notes]

  • Macro Models of Communication [View Notes]

  • Micro Models of Consumer Response [View Notes]

  • Communication Objectives [View Notes]

  • Personal and Non-Personal Communication Channels [View Notes]

  • New Forms of Communication (Viral, Experiential Marketing) [View Notes]

  • Marketing Control & Emerging Trends [View Notes]

📚 Keep Studying!

We hope these Marketing Management notes help you master the art of value creation. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Principles of Management Notes]

  • [Link to MBA Quantitative Techniques Notes]

  • [Link to MBA Financial Accounting Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.

Financial & Management Accounting Lucknow University Solved Numerical | MBA Sem 1

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Hey, Lucknow University MBA students!

“Financial and Management Accounting” (Code: IMS(CC)-103) is the language of business. Whether you want to be a CEO, an entrepreneur, or a marketing head, you need to understand how to read a balance sheet and how to use costs to make decisions.

We’ve organized the complete NEP syllabus into easy-to-understand notes, bridging the gap between financial reporting and managerial decision-making. Just click on your desired topic below to access the notes!

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Unit 1: Foundations of Accounting

 

This unit establishes the ground rules of accounting, including the standards used globally and the ethical responsibilities of accountants.

  • Introduction to Accounting: Concepts, Purpose, Scope & Limitations [View Notes]

  • Users of Accounting Information [View Notes]

  • Generally Accepted Accounting Principles (GAAP) [View Notes]

  • Accounting Standards (AS) & IFRS (Need and Significance) [View Notes]

  • Ethical Dimensions in Reporting of Accounting Information [View Notes]

 

Unit 2: Financial Statements & Analysis

 

This unit focuses on the “scorecards” of a business—the P&L and Balance Sheet—and how to analyze them to judge a company’s health.

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  • Preparation of Income Statements (Profit & Loss) [View Notes]

  • Preparation of Balance Sheet [View Notes]

  • Contents of Corporate Annual Reports [View Notes]

  • Financial Statement Analysis: Ratio Analysis [View Notes]

  • Financial Statement Analysis: Trend Analysis [View Notes]

 

Unit 3: Cash Flow Statement

 

Cash is king. This unit covers how to track the movement of cash in and out of a business using both methods.

  • Preparation of Cash Flow Statement: Direct Method (Operating, Investing, Financing) [View Notes]

  • Preparation of Cash Flow Statement: Indirect Method [View Notes]

  • Reconciliation of Net Income to Net Cash Provided by Operations [View Notes]

 

Unit 4: Costing Techniques

 

This unit shifts to “Management Accounting,” focusing on internal costs and using techniques like Marginal Costing for decision-making.

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  • Introduction to Costs and Costs Behaviour [View Notes]

  • Absorption Costing vs. Marginal Costing [View Notes]

  • Applications of Marginal Costing Techniques in Managerial Decision Making [View Notes]

 

Unit 5: Planning, Control & Budgets

 

The final unit covers how managers plan for the future using budgets and control performance using variance analysis.

  • Budgets and Budgetary Control [View Notes]

  • Types of Budgets: Operating & Financial Budgets [View Notes]

  • Flexible Budgeting, Rolling Budget, and Zero-Based Budgeting (ZBB) [View Notes]

  • Variance Analysis [View Notes]

  • Management Control System and Responsibility Accounting [View Notes]

 

📚 Keep Studying!

 

We hope these Accounting notes help you master the numbers game. LuNotes is your one-stop solution for all Lucknow University MBA notes. Don’t forget to check out our notes for other subjects in your semester!

  • [Link to MBA Principles of Management Notes]

  • [Link to MBA Quantitative Techniques Notes]

  • [Link to MBA Managerial Economics Notes]

Found a mistake? We work hard to ensure all notes are 100% accurate and as per the latest LU NEP syllabus. If you spot an error, find a missing subject, or have a request, please [click here to let us know]! (You can link this text to your contact page or WhatsApp).

By LuNotes – your trusted for Lucknow University Semester exam notes, crafted with love. ❤️

Get Notified When New Notes Are Uploaded.

Marketing Management Notes BBA Semester 3 | Lucknow University NEP

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Hey, Lucknow University BBA Semester 3 Students!

“Marketing Management” is the soul of modern business. For those of you aspiring to build careers in Brand Management or Entrepreneurship, this is arguably the most important subject in your BBA journey. It moves beyond the old concept of “just selling” to the modern art of understanding consumer psychology, creating value, and building brands that last.

We’ve broken down the NEP syllabus into clear, actionable notes. From the famous “4 Ps” to understanding why customers buy what they buy, everything is covered here. Just click on the topics below to start mastering the market!

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Unit 1: Introduction & Marketing Strategy

This unit lays the foundation. You will learn the difference between simply selling a product and actually marketing it, along with how to segment a market to find your perfect customer.

  • Marketing vs. Selling: Concepts & Differences [View Notes]

  • Modern Marketing Concept & The Marketing Mix [View Notes]

  • Market Segmentation: Bases & Importance [View Notes]

  • Marketing Planning: Strategy & Approaches [View Notes]

Unit 2: Consumer Behaviour & Research

Why do people choose Coke over Pepsi? This unit dives into the psychology of the buyer and how companies research these hidden motives.

  • Consumer Behavior: Concept & Scope, Buying Motives & Factors Influencing Behavior [View Notes]

  • Motivational Research: Types & Nature [View Notes]

  • Marketing Research Methods [View Notes]

  • Introduction to Sales Promotion & Advertising [View Notes]

Unit 3: Product & Pricing Management

This unit focuses on the product itself—how to brand it, package it, and price it so that it sells effectively while making a profit.

    • Product Policy, Product Mix & Product Line, Product Life Cycle (PLC): Stages & Strategies [View Notes]

    • Branding, Trademarks & Packaging Decisions [View Notes]

    • Product Diversification & Improvement [View Notes]

    • Pricing Decisions: Objectives, Policies & Strategies [View Notes]

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Unit 4: Distribution & Communication

The final unit covers “Place” and “Promotion”—how to get the product to the customer and how to manage the sales team effectively.

  • Channels of Distribution: Functions & Factors [View Notes]

  • Physical Distribution Management [View Notes]

  • Sales Planning & Forecasting [View Notes]

  • Management of Sales Force & Performance Analysis [View Notes]

  • Marketing of Services [View Notes]

  • Integrated Marketing Communication (IMC) [View Notes]

📚 Keep Studying!

We hope these Marketing Management notes help you not just pass, but truly understand the market. LuNotes is committed to helping you succeed in your BBA. Don’t forget to check out our notes for your other Semester 3 subjects!

  • [Link to BBA Human Resource Management Notes]

  • [Link to BBA Operations Management Notes]

  • [Link to BBA Banking Operations Notes]

Found a mistake? Even the best brands have recalls! If you spot an error or a missing topic, please [click here to let us know].

By LuNotes – Your strategy for success in Lucknow University exams. ❤️

Get Notified When New Notes Are Uploaded.