E-Commerce Complete Notes BBA Semester 4 | Lucknow University NEP
Hey, Lucknow University BBA Semester 4 Students!
“E-Commerce” is one of the most important subjects in today’s digital world. From online shopping platforms to digital marketing and website creation, this subject gives you a complete understanding of how businesses operate online.
If you’re interested in Entrepreneurship, Digital Marketing, or Tech-driven businesses, this subject is a must. It not only covers business models like Amazon & Flipkart but also teaches you basics of HTML, CSS, and website building.
We’ve structured the NEP syllabus into simple, easy-to-follow notes. From e-commerce concepts to real-world applications and technologies, everything is covered here. Just click on the topics below and start mastering E-Commerce!
Unit 1: Introduction to E-Commerce
This unit builds the foundation by explaining core concepts, models, and strategies used in e-commerce.
Introduction to E-Commerce: Meaning and Concept [View Notes] [View MCQs]
E-Commerce vs E-Business [View Notes] [View MCQs]
Advantages and Disadvantages of E-Commerce [View Notes] [View MCQs]
Value Chain in E-Commerce [View Notes] [View MCQs]
Porter’s Value Chain Model [View Notes] [View MCQs]
Competitive Advantage and Competitive Strategy [View Notes] [View MCQs]
Types of E-Commerce: B2B, B2C, C2C, C2B, G2C [View Notes] [View MCQs]
E-Commerce Business Models and Concepts [View Notes] [View MCQs]
Unit 2: E-Retailing & E-Services
This unit focuses on consumer-oriented e-commerce and different online service models.
Traditional vs E-Retailing [View Notes] [View MCQs]
Key Success Factors in E-Retailing [View Notes] [View MCQs]
Models of E-Retailing [View Notes] [View MCQs]
Characteristics of E-Retailing [View Notes] [View MCQs]
E-Services: Categories [View Notes] [View MCQs]
Web-Enabled Services [View Notes] [View MCQs]
Information Selling on the Web [View Notes] [View MCQs]
Entertainment, Auctions and Specialized Services [View Notes] [View MCQs]
Unit 3: Technology in E-Commerce
This unit introduces the technical backbone of e-commerce platforms and the internet.
Overview of the Internet [View Notes] [View MCQs]
Basic Network Architecture and Layered Model [View Notes] [View MCQs]
Internet Architecture [View Notes] [View MCQs]
Network Hardware and Software Considerations [View Notes] [View MCQs]
Intranets and Extranets [View Notes] [View MCQs]
World Wide Web and Web System Architecture [View Notes] [View MCQs]
ISP, URLs and HTTP [View Notes] [View MCQs]
Cookies [View Notes] [View MCQs]
Unit 4: Website Development & Security
This unit focuses on building websites, digital marketing, and security in e-commerce.
Choosing an ISP and Registering a Domain Name [View Notes] [View MCQs]
Web Promotion and Internet Marketing Techniques [View Notes] [View MCQs]
E-Cycle of Internet Marketing [View Notes] [View MCQs]
Personalization and Mobile Agents [View Notes] [View MCQs]
Tracking Customers and Customer Service [View Notes] [View MCQs]
CRM and E-Value [View Notes] [View MCQs]
Web Page Design using HTML [View Notes] [View MCQs]
Introduction to CSS [View Notes] [View MCQs]
Security in Cyberspace [View Notes] [View MCQs]
Types of Threats and Cyber Crimes [View Notes] [View MCQs]
Frauds and Scams [View Notes] [View MCQs]
Business to Business (B2B) E-Commerce: Meaning, Benefits and Opportunities [View Notes] [View MCQs]
B2B Building Blocks [View Notes] [View MCQs]
📌 Course Outcome
Understand the fundamental principles of e-Business and e-Commerce; learn the technologies enabling e-commerce.
📚 References
Kenneth C. Laudon and Carol G. Traver (2015), E-commerce: Business, Technology, Society, Addison Wesley
Elias M. Awad (2019), Electronic Commerce, Prentice-Hall of India Pvt. Ltd.
Efraim Turban, Jae Lee, David King, H. Michael Chung (2020), Electronic Commerce – A Managerial Perspective, Addison Wesley
📚 Keep Studying!
We hope these E-Commerce notes help you understand digital business, technology, and online markets effectively. LuNotes is here to support your BBA journey.
Don’t forget to explore your other Semester 4 subjects:
[Logistics & Supply Chain Management Notes]
[Customer Relationship Management Notes]
[Industrial Relations Management Notes]
[Foreign Language Notes]
[Role Play & Simulation Notes]
Found a mistake? Even websites need updates! If you spot any issue, please [click here to let us know].
By LuNotes – Your strategy for success in Lucknow University exams. Made with ❤️
